Concept. This brand doesn't exist: I made it up to explore a design idea. It isn't client work.
About the project
Our business is life itself.
A personal project: I imagined the website of a fictional pharmaceutical company. I wanted it to feel like a serious corporation while leaving you a little uneasy.
(01) The challenge
The site had to carry the confidence of a big company and, at the same time, hint that it's hiding something. With no client, the art direction was entirely mine.
(02) How I did it
It opens with a full-screen intro that sets the tone right away. From there I used strict grids, technical labels and precise animation, like lab documents. The animation follows the story as you scroll.
(03) What was built
Highlights
01Cinematic opening
A full-screen intro that builds the mood before any text appears.
02Lab look
Labels, codes and grids inspired by technical documentation.
03Animation with a story
Transitions that build tension as you scroll.